Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 9,115 international visitors and more than 200 exhibitors at our 2019 edition of the show. 

Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:

  • Source the latest eyewear, technology and solutions for their businesses
  • Gain invaluable CET points as part of our world-leading education programme
  • Network with fellow industry peers through one-to-one meetings and parties

The next 100% Optical will take place on 25-27 January 2020 at London's ExCel.


100% Optical offers something for everyone, whatever part of the optical industry you're in. Whether you're a luxury eyewear buyer from Europe or a pre-registered trainee from within the UK. We can guarantee that your visit will be rewarding, with our variety of exhibitors, unlimited networking opportunities and comprehensive CET education programme designed with Association of Optometry.

Find out more about visiting 100% Optical

What's on

One of the key reasons why 100% Optical has become the optical industries favourite UK event is because of the buzzing atmosphere created from the various features on the exhibition floor. Live fashion shows, interactive workshops, learning hubs, our new Audiology section, design competitions and the central bar are just some of the features that contribute to the visitor experience.

Find out more about what's on at 100% Optical


Located in the business hub of London, 100% Optical presents manufacturers, distributors and suppliers with the perfect stage to meet new customers, launch new products and increase brand awareness. Our dedicated team will be able to tailor various opportunities to help you meet your objectives. We are constantly innovating, and our new Audiology section opens up a whole new realm of possibility.

Find out more about exhibiting at 100% Optical