Exhibitor FAQs

Exhibiting at 100% Optical is an unparalleled opportunity to showcase your products, services, and solutions at the industry’s leading event to over 11,000 optical professionals. 

To become an exhibitor, please complete our online enquiry form and a member of the team will contact you to discuss your participation.

100% Optical, and the co-located 100% Ophthalmology, is a free-to-attend event for optical and ophthalmic professionals working in an optician, private healthcare, NHS or academic setting.

All registrations are vetted and verified. If you do not wish to book a stand or sponsorship and are considered a Commercial Delegate, you can purchase a pass at £99 +VAT until Monday 22 December, before the price increases to £149 +VAT. The cost of buying a Commercial Delegate pass at the event is £199 +VAT.

Your Commercial Delegate pass will provide you access to both the theatres and the exhibition floor. 

Please note that all paid registrations are subject to an additional admin fee of £4 per transaction.

The event organisers reserve the right to reject or refuse any registration. Please contact us on marketing@100percentoptical.com if you are not sure.

Saturday 28 February: 9:00 to 18:00 (with late opening night party)
Sunday 1 March: 9:00 to 18:00
Monday 2 March: 9:00 to 17:00

Exhibitor registration is open from 08:00 on all days. 

Hall S9, Excel London, One Western Gateway, Royal Victoria Dock, London, E16 1XL. 

For the car park, please use the postcode E16 1FR. View the Excel London website for further information on the venue. 

These can be found on the Livebuzz Exhibitor Hub, which you can access through the Exhibitor Manual - available soon. If you have any issues accessing your exhibitor manual, please email marketing@100percentoptical.com.

This can be found on the Livebuzz Exhibitor Hub, which you can access through the Exhibitor Manual - available soon. Make sure you include your unique URL on all promotional materials.

You can always upgrade your current package to include additional activity such as digital marketing, seminar sponsorship and general sponsorship. Please email sales@100percentoptical.com to discuss the tailored packages we can create for you. 

Unfortunately, industry related scams can happen by companies claiming to be, or work with us. The Association of Event Organisers (AEO) have put together an article stating few tips to avoid these scams, click here to read full article.

Please refer to the travel and accommodation page. 

Excel London offers parking for 2,000 cars. The only way to guarantee a parking space is by pre-booking. To pre-book your parking space, please visit the online booking platform here. Please select the date(s) you would like to park which should then display the event you are planning to attend. Select the type of space you need and complete the form to secure your spot. 

For further information, please visit the Excel London FAQs webpage. 

All public entrances allow for access by wheelchair via low gradient ramps and an automatic door. Once inside the venue, all floors are level, offering unobstructed access.

Wheelchairs are free of charge to hire. They are subject to availability, so please use this link to select the dates and aid you need. 

We welcome all Guide and Assistance Dogs.

There are 80 bays suitable for accessible drivers across the car park. Access to the building from these bays is along walkways with a gradient of no more than 1:15 and via flat entrance lifts with automatic doors. Blue badge holders can park for £25.00 per day. 

There are 40 accessible toilets located throughout the building for those with disabilities.

Please visit the Excel London website for further information. 

We will do our best to accommodate your needs. Please contact us at marketing@100percentoptical.com for any assistance.

As well as the Central Bar on the exhibition floor, Excel London has plenty of options to cater for all tastes. Please visit the website to find out more. 

Yes, there are four water refill stations located by the East and West Entrances as well as by halls S4 and S7.

Yes, the cloakrooms are located on level 0 (down the stairs, in between hall entrances N4 and S4) and at the east end of the venue on level 0. 

Please note, Excel London is unable to store any items overnight. Cameras, laptop equipment or any other electronic devices cannot be stored in cloakroom at any time.

Please visit the Excel London FAQs page for further venue information. 

There is free WiFi suitable for browsing, social media, and email. When you arrive at the venue, sign in to '_Excel FREE Wi-Fi' using the standard login, or via LinkedIn, Facebook, or X.

Dedicated prayer rooms are available at Excel London on the boulevard, accessible through a grey door next to the S9 entrance. There is an additional prayer space within the exhibition hall of 100% Optical for easier access, located on the right-hand side of the hall. 

We will be providing Iftar meal vouchers for those who request them. You can request an Iftar meal voucher by completing this form. Vouchers can be collected during show times via the organiser's office within the exhibition hall.  

If you have any additional requests, please contact us at marketing@100percentoptical.com, and we can look into making the appropriate provisions. 

You may be required to obtain a visa if you are travelling from outside the EU, EEA, or Commonwealth. Visit gov.uk to find out more.

Exhibitors and speakers:
Visa invitation letters are provided free of charge, on request. Please email us to request yours at marketing@100percentoptical.com. Exhibition fees are non-refundable if a visa is not obtained in time.

Delegates:
If you wish to apply for a visa to attend 100% Optical, you will be able to do so once you have registered to attend. Please complete the relevant section on the online registration form. A non-refundable fee of £99 (+VAT) applies. A visa invitation letter will be emailed to you once payment has been received.

Please note:
We cannot, under any circumstances, guarantee that you will be granted a visa. Your application must be submitted directly to the appropriate United Kingdom authorities in your country. It is your responsibility to start the application process as soon as possible to obtain your visa in time to attend. You must submit your application to the relevant authority and follow up accordingly. 100% Optical is unable to follow up on your application on your behalf or enter into direct correspondence with consulates. 100% Optical reserves the right not to issue a visa support letter in certain cases.