Amy Baig has worked in the field of optics for 20 years. Following a number of years as a dispensing optician and management within independent practice, she joined Nikon Optical UK in 2012 as an area account manager. In Amy's current role as head of product, education and professional services, she overseas product strategy and implements key initiatives to support growth and future success of Nikon's key partners through business development, educational events and training programmes.