Natasha leads Euromonitor's global research on the eyewear industry. She takes charge of the editorial calendar for eyewear and uses content and strategic analyses to engage with clients. As a senior member of the fashion team, she is also on hand to support other industries through a commissioning role. Natasha advises clients across the eyewear and fashion industries and has a special interest in how companies rethink their business models in order to adapt to new realities. Previous experience includes staff writer at Thomson Reuters's Acquisitions Monthly magazine.