Serena Dunwoody is a senior professional affairs associate with Bausch + Lomb UK since 2011. Prior to this, she spent 16 years in full time practice as a contact lens optician for both independents and multiples. Within her role at B+L, she writes and delivers a variety of presentations, including CET lectures and articles, runs workshops on scleral lens fitting, provides an annual lecture for City university as a guest speaker for third year optometry students, and supplies general training to internal teams within B+L Vision Care. Serena was also a visiting clinical tutor at City, University of London supervising third year students in their contact lens clinics. In Feb 2020, she was awarded her Fellowship from IACLE.