Sheena Taff, also known as @Optician.About.Town, is an award winning Licensed Optician and Optical Blogger. She runs a second generation independant optical boutique in Vancouver, Canada.  Sheena has gained attention for her tenacious drive to change the perspective of the optical experience, her mission is to share the benefits of wearing quality eyewear and change the perception of what it means to wear glasses. Sheena has a monthly column in EyeCare Business magazine and is the founder of the #EyeStyleInfluencers, an industry group committed to educating peers and the public on the importance of seeing an optical professional.

On her blog OpticianAboutTown.com Sheena shares her fashion forward perspective and the joys of EyeStyle while focusing on the equal importance of lenses as part of the story. Sheena utilizes her role as an industry influencer, writer and speaker to share her unbridled passion for the optical industry and all the creative freedom and diverse opportunities it affords.