Trusit is an Optometrist, Researcher and Inventor. He has a PhD which involved research into corneal topography, aberrometry and the development of topography-based algorithms. He is the owner of an Optometry practice in Coventry, specialising in Dry eye, Myopia and Keratoconus. He is also a fellow of the American Academy of Optometry. Trusit has published papers in numerous journals and is co-author of Orthokeratology: Principals & Practice. Trusit has lectured all over the World and is a consultant to the medical device industry, a medico legal expert and co-inventor of a technology owned by Topcon. Trusit is the Founder and Chairman of Optimed - the developer of CAPTIV8 Connect, a patient engagement, e-referral and digital healthcare solution for ophthalmologists and optometrists.