Exhibit at 100% Optical

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Optical

Where eyewear meets eyecare

Be part of Europe's fastest-growing optical event. 100% Optical is the UK’s largest optical event, providing a direct route to 11,000+ optical professionals from the UK and international optical community.

It is the perfect opportunity to bring your product or service to life in front of a highly engaged audience. You’ll build your brand and grow your sales pipeline from those seeking to explore the latest solutions and invest in new equipment and technology.

Whether you specialise in eyewear, equipment, ophthalmic lenses, contact lenses, teleoptometry,  business services, or other functions, our tailor-made packages will help you achieve your business goals and meet your budget needs. You’ll benefit from year-round visibility for maximum ROI.

Book your stand          Download the sponsorship brochure

Enter the UK market

Enter the UK market

From understanding local trends and buyer behaviour to fine-tuning your positioning and distribution strategy, there’s a lot to navigate. That’s where 100% Optical comes in.

Brand recognition

Brand recognition

Benefit from extensive 360 marketing support before, during and after the event including PR, social media promotion, and visibility in the printed show guide and event app.

Thought leadership

Thought leadership

Share your latest insights and expertise by hosting a speaker session, panel discussion or workshop in our world-class education programme.

Lead generation

Lead generation

Generate high-quality leads from key decision-makers and professionals from boutique opticians, retailers, private hospitals, NHS and independent practices.

Who attends 100% Optical?

45%

Independent Opticians

23%

Multiple Opticians / Retailers

12%

Hospital / Private

51%

Attendees have either sole or direct influence over purchasing decisions

Marketing support that leads to success

You’ll benefit from a 365-marketing campaign, meaning you’ll start building your brand presence from the get-go.

  • E-Zone: Making it easy for you to make the most of your exhibiting experience. It is a one-stop shop for everything you need to know about your stand and how you would like to be presented to delegates.
  • Product launch spotlights: Highlighted in emails to a database of 30,000+ professionals and featured in the printed show guide and event app.
  • Dedicated PR team: Amplify your message and increase brand awareness working with our PR team, on-hand to support you with media kits, press releases and comms support.
  • Gleanin: Share your participation quickly and easily via your social media platforms, within just a few clicks.
     

Find out more

Optical Insider

Optical Insider, our weekly newsletter, has rapidly become the go-to news resource for over 30,000 optometrists, dispensing opticians, buyers, practice owners, designers and ophthalmologists from the UK and overseas.

If your brand is not ready to exhibit with us quite yet, there are varying digital marketing opportunities available for you to benefit from.

Enquire today

100% Ophthalmology

Co-located with 100% Optical, 100% Ophthalmology brings together ophthalmologists and optometrists to foster greater collaboration.

By placing your brand within 100% Ophthalmology, you'll meet the entire ophthalmic team looking for their next big supplier, make new connections and learn from sector leaders. Delegates include teams from King's College Hospital, Moorfields Eye Hospital, Western Eye Hospital, OCL Vision and more.

FIND OUT MORE

Backed by influential organisations

  • Association of Optometrists (AOP)
  • College of Optometrists
  • Optical Suppliers Association (OSA)
  • Association of British Dispensing Opticians (ABDO)
  • General Optical Council
  • Association of Independent Optometrists and Dispensing Opticians (AIO)
  • British and Irish Orthoptic Society (BIOS)
  • Eyebook
  • The Eyewear Forum (TEF Magazine)
  • 20/20 Europe
  • Eyestylist
  • The Optical Journal
  • Eye News

What your competitors had to say

  • "The show is superb for networking. We have found it a great way to bring us brand awareness as we are a new business. I had a list of people I wanted to speak with, and I have managed to speak with everyone on it, which is great. It really is the show to be at, and we’re already booked for next year.”
    Tim Robinson
    Marketing Development Manager - Glaukos
  • "100% Optical has been instrumental in the growth of the independent optical sector in the UK."
    Jason Kirk
    CEO, Kirk & Kirk
  • "100% Optical is important to showcase new technologies and offers a hands-on experience on a mass level."
    Tim Baker
    Director, BIB Ophthalmic Instruments
  • "2025 was our third year exhibiting. 100% Optical has been pivotal in growing our business. Well run and fun show that offers a great cross-section of all things optical under one roof!"
    Will Cooksey
    Director, Modstyle Eyewear UK

READY TO JOIN US?

Get in touch now to discuss your sponsorship, speaking, and exhibition opportunities. Our tailor-made packages will help you achieve your business goals and meet your budget needs.

BOOK YOUR STAND

Sponsors & Partners

Platinum & 100% Studio Sponsor


 

Platinum sponsor


 

OFFICIAL UK PARTNER

OFFICIAL UK PARTNER

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

MEDIA PARTNERS

Digital Media Partners



 

Accommodation Partner