This is THE hub for fashion, design and forward-thinking innovation. Find our hand-picked selection of independent eyewear designs at the show in the heart of the Eyewear zone.
The Optical Insider Newsletter is distributed twice a week to optometrists, dispensing opticians, practice owners and designers, all looking to see the latest news and products.
The AOP is the leading representative membership organisation for optometrists, offering unrivalled protection and support to over 80% of optometrists.
Optical Academy
The Optical Academy provides visitors to engage with CPD accredited education targeted at the wider practice.
Future Practice Hub
The Future Practice hosts 2 rooms dedicated to delivering industry leading content on three major topics.
Dispensing Workshop
A space for visitors to join some of the most experienced craftsmen in the profession, and experience making and fitting frames first-hand.
Contact Lenses
Discover the leading contact lens companies across the world showcasing their products and services at 100% Optical.
Equipment & Innovation
Discover innovative optical equipment from the leading brands in the industry, only at 100% Optical.