Looking for your 2026 eyewear inspiration? You'll be able to explore different styles with three runway shows per day!
Whether you’re joining us for just one day or staying for all three, there’s an exciting schedule packed with inspiration, innovation, and invaluable education and connections waiting for you.
100% Studio
Hand-picked selection of independent, unique, and creative frames suited for independent and boutique practices. A luxury shopping experience can be found within the 100% Studio, with a dedicated bar and DJ.
Optical Academy
The Optical Academy provides visitors to engage with CPD accredited education targeted at optometrists and the wider practice.
Contact Lenses
Discover the leading contact lens companies across the world showcasing their products and services at 100% Optical.
Equipment & Innovation
Discover innovative optical equipment from the leading brands in the industry, only at 100% Optical.
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