100% Optical Logo

100% Optical 2026

WHERE EYEWEAR MEETS EYECARE

REGISTER FREE 

28 FEBRUARY - 2 MARCH 2026

EXCEL LONDON

Experience 100% Optical, 28 February - 2 March

100% Optical is the UK’s leading annual event for optical professionals, taking place on 28 February - 2 March at Excel London. 

Organised in partnership with the Association of Optometrists (AOP), 100% Optical provides a dynamic platform to discover the latest in eyewear, contact lenses, technology, and business solutions. You'll earn valuable CPD points through a world-class programme curated by Dr Ian Beasley (AOP), whilst creating new connections with up to 11,000+ peers across the sector. 

Join us for an unmissable event where innovation, education, and collaboration take centre stage.

REGISTER FREE

 

 


 

10,000+

optometry professionals to meet and network with

250+

eyewear, equipment and contact lens exhibitors to explore

120+

hours of CPD certified seminars to choose from 

9

runway catwalk shows with the hottest trends

Exhibit at 100% Optical

100% Optical is Europe's fastest-growing optical event, attracting 11,000+ delegates from across the world.

If you are part of the optical industry, this is a must-attend event for you to grow your professional network and your business within the British optics market.

Find out more     

WHAT'S ON AT 100% OPTICAL

Exhibitors

Explore 5,000+ brands from 250+ leading suppliers covering the latest eyewear, lenses, tech and solutions. Full exhibitor list coming soon. 

Seminar programme

Discover the latest innovations and trends in the world-leading, CPD-accredited programme, curated by the AOP. Full programme coming soon.

100% Catwalk

Join us live three times a day as we display the most exciting frames in eyewear – think new colours, designs, and styles – all provided by our exhibitors and their amazing brands.

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100% Studio, sponsored by Nikon Lenswear UK

Committed to championing the independent eyewear designers, this is THE hub for fashion, design and forward-thinking innovation.

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Future Practice

Offering smaller group sessions, meet and learn in a more intimate environment and ask those all-important questions directly to the hosts.

Dispensing Workshop    

Join some of the most experienced craftsmen in the profession, and experience making and fitting frames first-hand.

Love Eyewear Awards    

Celebrate, champion and promote the best in eyewear amongst independent and major designers, manufacturers and retailers. 

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Optical Academy

Whether you are an Optical Assistant or a Practice Manager, these CPD-accredited sessions are specifically catered for your educational needs.
  • "We had an absolute blast over the two days we attended 100% Optical. Not only winning the Eyewear Retailer of the Year at the Love Eyewear Awards, but finding a couple of new brands of spectacles for our store and a new machine for our testing room. We would not have been able to see and compare these items if it wasn't for 100% Optical arranging to have these manufacturers in one easy-to-access location."
    Billy Brown
    The Focal Rooms Opticians
  • “I come here every year - my partner is an optometrist so he comes for the CPD, and I come to see what’s new in optometry and how I can help optometrists develop and deliver that. I like that it’s a ‘one size fits all’ show - everything is under one roof. It’s a great place to come and find out what everyone’s doing.”
    Orly Simkin
    Executive Leadership Coach, Durham
  • “We love coming to 100% Optical. We’ve been here since the very first one. It’s very vibrant and we love to catch up with customers old and new. Visitors to the stand have genuine sales conversations. It’s easy to get to, and the team really enjoy being here too.”
    Claire Martin
    Business Development Manager, Zeiss
  • "A big thanks to 100% Optical for a fantastic exhibition in London over the weekend! Such a great way to see all the latest trends in the Optical industry."
    Lesley Cree Opticians
  • "I come to 100% Optical to see unique pieces of art that is made into eyewear because that is something we specialise in our boutique."
    Kat Reid
    Eyewear Stylist, Fashion4Sight
  • “I’ve been coming regularly since I qualified in 2017 - it’s always good. It’s great to see some familiar faces from who I studied with, former colleagues, as well as seeing what’s new and exciting in optometry.”
    Tim Pothecary
    Optometrist, Coe Costa & Moore
  • “It’s been a good show for us, a really buzzing atmosphere with some great conversations as always. It feels busier this year and we’re happy about some pairings we've been building on here. The organisation has been really strong too! No issues from booking to the set up and beyond.”
    Rachel Murphy
    Marketing Manager, Marcolin

Optical Insider News

  • Alcon event gathers 400 ECPs
    At an event held in Prague, Alcon discussed the opportunity for a new contact lens modality Alcon gathered more than 400 eye care practitioners, along with members of the press and distributors from across Europe, to discuss a new contact lens modality at an event held from 1–2 October. The event drew attendees from more than 30 countries to Prague
  • Fiona Anderson appointed Master of the WCSM
    The dispensing optician formally took up the position with the Worshipful Company of Spectacle Makers last week Dispensing optician, Fiona Anderson, has been named new Master of the Worshipful Company of Spectacle Makers (WCSM). Anderson formally took up the role last week, taking over from optometrist, Mike Harris, who becomes deputy Master. Speak
  • New WCSM Master installed
    Dispensing optician Fiona Anderson has been installed as Master of the Worshipful Company of Spectacle Makers (WCSM). A past president of ABDO and the International Opticians Association, Fiona has served on committees for both the European Council of Optometry and Optics and the European Academy of Optometry and Optics. She has also served as a pr


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