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FOCUS ON THE FUTURE

SAVE THE DATE

28 FEBRUARY - 2 MARCH 2026

EXCEL LONDON

Discover 100% Optical

Exhibit at 100% Optical

100% Optical is Europe's fastest growing optical event which attracts over 10,000 optical professionals from across the globe.

If you are part of the optical industry, this is a must-attend event for you to grow your professional network and your business within the British optics market.

Find out more

Become a sponsor

Become a sponsor

Advertise

Advertise

WHAT'S ON AT 100% OPTICAL

Exhibitors

Exhibitors

Seminar programme

Seminar programme

100% Catwalk

100% Catwalk

100% Studio, sponsored by Nikon Lenswear UK

100% Studio, sponsored by Nikon Lenswear UK

Future Practice

Future Practice

Dispensing Workshop

Dispensing Workshop

Love Eyewear Awards

Love Eyewear Awards

Optical Academy

Optical Academy

 

  • "We had an absolute blast over the two days we attended 100% Optical. Not only winning the Eyewear Retailer of the Year at the Love Eyewear Awards, but finding a couple of new brands of spectacles for our store and a new machine for our testing room. We would not have been able to see and compare these items if it wasn't for 100% Optical arranging to have these manufacturers in one easy to access location".
    Billy Brown
    The Focal Rooms Opticians
  • “I help optometrists deliver leadership skills and improve business communication to their team and clients. I come here every year - my partner is an optometrist so he comes for the CPD, and I come to see what’s new in optometry and how I can help optometrists develop and deliver that. I like that it’s a ‘one size fits all’ show - everything is under one roof. It’s a great place to come and find out what everyone’s doing.”
    Orly Simkin
    Executive Leadership Coach, Durham
  • “We love coming to 100% Optical. We’ve been here since the very first one. It’s very vibrant and we love to catch up with customers old and new. Visitors to the stand have genuine sales conversations. It’s easy to get to, and the team really enjoy being here too.”
    Claire Martin
    Business Development Manager, Zeiss
  • "A big thanks to 100% Optical for a fantastic exhibition in London over the weekend! Such a great way to see all the latest trends in the Optical industry. Watch this space for a brand new colourful range soon to be added to our selection!"
    Lesley Cree Opticians
  • "I come to 100% Optical to see unique pieces of art that is made into eyewear because that is something we specialise in our boutique"
    Kat Reid
    Eyewear Stylist, Fashion4Sight
  • “I’ve been coming regularly since I qualified in 2017 - it’s always good. It’s great to see some familiar faces from who I studied with, former colleagues, as well as seeing what’s new and exciting in optometry. I’m also booked in for some of the CPD sessions.”
    Tim Pothecary
    Optometrist, Coe Costa & Moore
  • “It’s been a good show for us, a really buzzing atmosphere with some great conversations as always. It feels busier this year and we’re happy about some pairings we've been building on here. The organisation has been really strong too! No issues from booking to the set up and beyond.”
    Rachel Murphy
    Marketing Manager, Marcolin

 

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OFFICIAL UK PARTNER

OFFICIAL UK PARTNER

Official Associate Partner

Official Associate Partner

Official Associate Partner

Official Associate Partner

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