11,000+
OPTICAL PROFESSIONALS
250+
EXHIBITORS TO EXPLORE
120+
HOURS OF CPD
9
CATWALK SHOWS
Experience 100% Optical, 27 February - 1 March 2027, Excel London
100% Optical is the UK’s leading annual event for optical professionals, taking place on 27 February - 1 March 2027 at Excel London.
Organised in partnership with the Association of Optometrists (AOP), 100% Optical provides a dynamic platform to discover the latest in eyewear, contact lenses, technology, and business solutions. You'll earn valuable CPD points through a world-class programme curated by the AOP, whilst creating new connections with up to 11,000+ peers across the sector.
Join us for an unmissable event where innovation, education, and collaboration take centre stage.
Watch this space... 2027 content to be announced very soon. Register now to be the first to hear exciting updates.
REGISTER TO ATTEND
WHAT'S ON AT 100% OPTICAL
Exhibitors
Explore 5,000+ brands from 250+ leading suppliers covering the latest eyewear, lenses, tech and solutions.
CPD programme
Discover the latest innovations and trends in the world-leading, CPD-accredited programme, curated by the AOP. Full programme coming soon.
100% Catwalk
Join us live three times a day as we display the most exciting frames in eyewear – think new colours, designs, and styles – all provided by our exhibitors and their amazing brands.
Future Practice
Offering smaller group sessions, meet and learn in a more intimate environment and ask those all-important questions directly to the hosts.
Dispensing Workshop
Join some of the most experienced craftsmen in the profession, and experience making and fitting frames first-hand.
Optical Academy
Whether you are an optical assistant or a practice manager, these CPD-accredited sessions are specifically catered for your educational needs.
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“As always, it’s fantastic. Such brilliant energy as the whole industry comes together under one roof. It’s great to see so many of our members and the wider industry collaborate, talk, learn, and share ideas. Whilst 100% Optical is always really fun and energetic, it’s also evidently clear that business is being done and serious topics are being discussed.”
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“This is a fantastic exhibition, one of the best, and I’ve attended many exhibitions. It’s the perfect combination between technology, fashion, and healthcare."
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“I’ve been coming regularly since I qualified in 2017 - it’s always good. It’s great to see some familiar faces who I studied with, former colleagues, as well as seeing what’s new and exciting in optometry.”
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“This is my second time attending 100% Optical as a delegate. It’s super well organised and I’m attending to have a browse at what’s new in the industry.”
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“It’s an absolutely fabulous show, I’m loving it! This is my first time at the show; I’m visiting to seek out new concepts and frame styling.”
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"I come to 100% Optical to see unique pieces of art that is made into eyewear because that is something we specialise in our boutique."
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“It’s been a good show for us, a really buzzing atmosphere with some great conversations as always. It feels busier this year and we’re happy about some pairings we've been building on here. "
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