11,000+
OPTICAL PROFESSIONALS
250+
EXHIBITORS TO EXPLORE
120+
HOURS OF CPD
9
CATWALK SHOWS
WELCOME TO 100% OPTICAL
100% Optical is the UK's leading annual event for the optical industry, taking place from 27 February - 1 March 2027 at Excel London.
Organised in partnership with the Association of Optometrists (AOP), it brings together the learning, products, people and ideas that move the industry forward and ensures you stay at the forefront.
From eyewear, contact lenses, technology, equipment and business solutions, 100% Optical is where innovation, trends, and business take centre stage - making it an unmissable date in every optical professional’s calendar.
Learn what will improve your work. Connect with the people who can move it forward. Celebrate the community shaping the optical industry.
Watch this space... 2027 content to be announced very soon. Register now to be the first to hear exciting updates.
REGISTER NOW
FOUR REASONS TO BE THERE
LEARN
BUILD YOUR KNOWLEDGE.
Make progress towards your CPD requirements and take away practical ideas you can apply immediately.
SOURCE
FIND WHAT'S NEXT.
Explore new eyewear, products, technology and suppliers from across the entire industry.
CONNECT
MEET YOUR PEOPLE.
Network with those who can move your practice forward and build relationships that continue beyond the show.
CELEBRATE
FEEL THE ENERGY.
Be part of the community shaping the optical industry, and celebrate the people, progress and creativity moving it forward.
WHAT'S ON AT 100% OPTICAL
120+ hours of CPD
Make valuable progress toward your CPD requirements for free with an AOP-curated programme featuring lectures, peer reviews, and discussion workshops. Leave with new knowledge and ideas you can apply immediately to make more confident clinical decisions and deliver better patient care.
2027 programme coming soon.
250+ exhibitors
From clinical technology to standout eyewear, find it all in one visit. Meet suppliers and compare different solutions first-hand, helping you make more informed decisions for your practice and patients. Uncover smarter ways of working andsource solutions that save time, improve patient experience and grow your practice.
2027 exhibitor list coming soon.
Business & Design Stage
Designed for independent opticians, the new Business & Design Stage explores the ideas, opportunities and challenges shaping the future of independent practice. Enjoy practical sessions on attracting new patients, growing your team, strengthening your commercial offer and creating experiences that keep clients coming back.
2027 programme coming soon.
100% Catwalk
Experience three daily catwalk shows showcasing the very best in eyewear design. From bold new shapes and colours to innovative materials for both adults and children, the runway is your front-row seat to the latest trends and collections that can transform your practice offering.
2027 programme coming soon.100% Studio
Looking to offer your clients something truly distinctive? Designed for fashion-forward, boutique and luxury-led practices and stores, the 100% Studio brings together a curated selection of independent eyewear brands from around the world - showcasing collections shaped by craftsmanship, creativity and innovation.
2027 line-up coming soon.
Exhibit at 100% Optical
100% Optical is Europe's fastest-growing optical event, attracting 11,000+ delegates from across the world.
It is the perfect opportunity to bring your product or service to life in front of a highly engaged audience. You’ll build your brand and grow your sales pipeline from those seeking to explore the latest solutions and invest in new equipment and technology.
Co-located with 100% Ophthalmology
100% Ophthalmology is the UK’s annual event for ophthalmologists and the wider ophthalmic team, bringing together clinically relevant learning, service improvement and evidence-led innovation.
Better conversations build better patient pathways. Meet ophthalmologists at scale and make the relationships needed for more joined-up patient care.
-
“As always, it’s fantastic. Such brilliant energy as the whole industry comes together under one roof. It’s great to see so many of our members and the wider industry collaborate, talk, learn, and share ideas. Whilst 100% Optical is always really fun and energetic, it’s also evidently clear that business is being done and serious topics are being discussed.”
-
“This is a fantastic exhibition, one of the best, and I’ve attended many exhibitions. It’s the perfect combination between technology, fashion, and healthcare."
-
“I’ve been coming regularly since I qualified in 2017 - it’s always good. It’s great to see some familiar faces who I studied with, former colleagues, as well as seeing what’s new and exciting in optometry.”
-
“This is my second time attending 100% Optical as a delegate. It’s super well organised and I’m attending to have a browse at what’s new in the industry.”
-
“It’s an absolutely fabulous show, I’m loving it! This is my first time at the show; I’m visiting to seek out new concepts and frame styling.”
-
"I come to 100% Optical to see unique pieces of art that is made into eyewear because that is something we specialise in our boutique."
-
“It’s been a good show for us, a really buzzing atmosphere with some great conversations as always. It feels busier this year and we’re happy about some pairings we've been building on here. "
)
)
)
)
)
)
)
)
)
)
)
)
)
){kind=logo}
)
)
)
)
)